Merge

My last three business correspondences / communication tools went like this:

Facebook -> Twitter -> Facebook.

-The first Facebook correspondence was used to setup a meeting.

-The Twitter communication was used to get introduced to a potential employee, and

-The last Facebook message I RSVP'd for a networking event.

Could each of these three correspondences happen outside of social media? Sure. But the real question is would they have happened outside of a social media network?

Knowing where to begin in the social media game can be a daunting task for your business. How do I take my business there? Where do I start? Which sites do I use?

Before you answer any of those questions, start participating. Get a Facebook account and load up Twitter. Do it for a month or so and get acquainted. You might not have to do anything for your business but simply participate.

Business is happening in these online networks. By simply being there will be benefit enough for you company.

Bottomline: You don't have to be overwhelmed by what, where and how to join the Social Media fray. Simply start participating by getting a Facebook and Twitter account.

Image credit: http://flickr.com/photos/fredcavazza/