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How one of our clients is rockin the web
Jul 27, 2010

We've said for a while now that a website is just not enough anymore.  A static site with two year old content can be just as detrimental as not having a website.  Our clients take this to heart, and Find Great People is one who is truly getting all they can out of the web.  Here is a quick look at some of their best practices. 

First, they had a very clear brand position in mind, to be seen as knowledge leader in their industry.  This helped them immensely when it came to their site architecture.  What needed to be on the site and where it needed to live.  With the architecture in place, they had the tools at their disposal to start shouting their message to the masses. 

Second, aside from just their website, they knew that content would need to reside in other places. A strategy would be in order to use social media, blogs and newsletters to drive traffic back to their site.  All are helpful for SEO purposes, and having the blog integrated helps even more.  FGP is using these outlets almost every day.  

Third, they didn't leave it up to one single person to generate content.  It is a true team effort.  Consultants, Business Development, and Marketing folks are...

Jul 22, 2010

Did you get a big order through the web this week?

An email that made you smile?

A picture that made you cry?

Watch a movie, or a sporting event or TV show on the web?

Find the coolest pair of sunglasses?

Give $25 to an entrepreneur in Nicaragua (www.Kiva.org)?

Conduct a webinar to people from around the world?

Touch over 60,000 people through an electronic newsletter?

Change the life of someone who you'll never know or never meet (except maybe one day in heaven)?

Buy tickets to go see your favorite artist?

Watch your kids play in their rooms--while you're at work?

Find the perfect vacation house?

Find your dream home?

Sell your home?

Hear from a long lost friend?

Watch your nieces grow up before your very eyes--even though they're hundreds of miles away?

Many of these I've done on the web this week. Some I'd like to do or have "happen" to me. Think about how the web impacts your life. It's pretty amazing the reach and implications its having--and how more and more each day it's almost becoming invisible or border-less in our lives.

Today, we met with a client that is going to affect 1,000's of lives through his website. We have the good fortune to be the architects of that website, his vision. Merge--we love what we do.

Jul 19, 2010

As the economy picks back up, more companies are moving towards outsourcing their web marketing. From Web Design to Search Engine Optimization to Email Marketing functions, outsourcing to the web is on the rise.

At Merge, we practice what we preach. We outsource our IT duties to AcumenIT and our CFO role is provided by OnPoint (thank you to both). We get much more value out of outsourcing a niche skill set for a fraction of the investment in a full time person.

The trend, as indicated in the graph, shows that companies are embracing outsourcing their web marketing needs as well. If you think about it, you can outsource your web design, web support, search engine optimization, email marketing, social media strategy, etc. to one company. Or you can hire about 10 people to take care of it all for you...

So, to whom do you outsource? Whether it be web, accounting, IT, marketing or another niche skill, outsourcing to a trusted partner is becoming more and more of a trend regardless of the service.

Share with us your outsourcing success stories (and put a link in your comments to your favorite outsourcing partner!)

Press Releases

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July 19, 2010
GREENVILLE, S.C. – July 19, 2010 Bonitz, one of the nation’s largest commercial flooring companies, has retained Merge to develop and implement an...
July 16, 2010
GREENVILLE, S.C. – July 16, 2010 Award-wining architecture and interior design firm, McMillan Pazdan Smith, has retained Merge to create and deliver...
July 2, 2010
GREENVILLE, S.C. – July 2, 2010CDS, an organization whose vision is to ensure that individuals with developmental needs and their families reach...