We've said for a while now that a website is just not enough anymore. A static site with two year old content can be just as detrimental as not having a website. Our clients take this to heart, and Find Great People is one who is truly getting all they can out of the web. Here is a quick look at some of their best practices.
First, they had a very clear brand position in mind, to be seen as knowledge leader in their industry. This helped them immensely when it came to their site architecture. What needed to be on the site and where it needed to live. With the architecture in place, they had the tools at their disposal to start shouting their message to the masses.
Second, aside from just their website, they knew that content would need to reside in other places. A strategy would be in order to use social media, blogs and newsletters to drive traffic back to their site. All are helpful for SEO purposes, and having the blog integrated helps even more. FGP is using these outlets almost every day.
Third, they didn't leave it up to one single person to generate content. It is a true team effort. Consultants, Business Development, and Marketing folks are...
