Merge

 I asked a prospect to tell me about his business. He quickly clicked off three foundational elements of his business, under these headlines:

• Focus
• Structure
• People

I was impressed. When he asked me about Merge, I was able to use the same three elements (with a minor tweak):

• Focus: Merge focuses on generating you results through your web site (we don't focus only on the web site).
• Structure: Merge uses its Digital Strategy Methodology to align your web objectives with your business objectives (to generate the results).
• Structure 2: Merge does this through its Partnership Model, where we become your business' outsourced Web Division.
• People: We have painstakingly built Team Merge, a team of web specialists, to deliver on our promise to deliver results.

How about you? Can you rattle off your Focus, Structure and People? Take it a step further and do the same for your web site. What's its focus? How is it structured--and if it was an employee, what role(s) would it be playing for your organization?

Bottom Line: Take five minutes and use the Three Elements to gain better clarity for your company--and while you're at it, try it on your web site as well.