Focus on Yourself
Don't let your competitors dictate your actions.
One can tend to worry about what the competition is doing and what he needs to change internally on his end to respond. Others, when building a website, will look at their competitors and copy them. Have you ever noticed that an industry's websites--say it's real estate, lawyers, CPA's, etc.--all look very much the same? They're worried about what the competition is doing and so they copy them.
Nothing great came out of copying somebody else. Instead, focus on yourself.
Do what makes you tick. Execute your vision. Put on the blinders. Focus and great things will happen.
Bottom Line: Being aware of the competition is prudent; copying or merely reacting to competition is sad.
This post was written by Adam Landrum on July 01, 2010. You can read more from Adam's blog or learn more about Adam. If you'd like to follow Merge's blog, please subscribe to the RSS Feed. To hear more about these posts, you can also follow @merge on Twitter.
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