Merge

As the economy picks back up, more companies are moving towards outsourcing their web marketing. From Web Design to Search Engine Optimization to Email Marketing functions, outsourcing to the web is on the rise.

At Merge, we practice what we preach. We outsource our IT duties to AcumenIT and our CFO role is provided by OnPoint (thank you to both). We get much more value out of outsourcing a niche skill set for a fraction of the investment in a full time person.

The trend, as indicated in the graph, shows that companies are embracing outsourcing their web marketing needs as well. If you think about it, you can outsource your web design, web support, search engine optimization, email marketing, social media strategy, etc. to one company. Or you can hire about 10 people to take care of it all for you...

So, to whom do you outsource? Whether it be web, accounting, IT, marketing or another niche skill, outsourcing to a trusted partner is becoming more and more of a trend regardless of the service.

Share with us your outsourcing success stories (and put a link in your comments to your favorite outsourcing partner!)