The New Normal: Flux
Jan
27,
2012
We've heard the cliches and the rhetoric about the New Normal, which many dismiss and assume things will go back to normal. Merge has seen this Newness settle in over the years, and it has nothing to do with the great recession.
The problem is that there is nothing Normal about the New.
The New Normal is flux. The New Normal deals with things today that weren't invented yesterday. The New Normal deals with kids in dorm rooms creating billion dollar companies (can you say, "Who moved my cheese?").
...Sunk Costs Don't Make A Great Strategy
Jan
13,
2012
As a recovering and former accounting major, one of the best lessons I learned in school was the concept of a sunk cost. As our friends at wikipedia describe it:
...Saying No
Oct
27,
2011
Saying Yes is easy. We all do it. We say yes so often that we find ourselves in pickle, committing to too much because we didn't have the guts to say No.
Saying No takes guts. Especially to prospects and clients. But if you say Yes too much you will find yourself with a business that stands for nothing and a set of products or services that aren't differentiated.
Steve Jobs said, "Focusing is about saying no. You’ve got to say no, no no and when you say no you piss off people."
...The Reality Solution Gap
Aug
18,
2011
There can tend to be a reality gap between the solution you want and the solution you need.
In our experience, we see that the solutions prospective clients want can tend to be over simplified, like, "All we need is a web site."
When we dig into the problem, we may discover that the prospect doesn't have a web site problem, but they have a branding and awareness problem (for example). So "just a web site" may be part of the solution, but it's not the entire solution.
...A Look At Etsy
The Mingling of Design and E-Commerce
Jul
11,
2011
A few years ago when I was planning my wedding I stumbled upon a hot new website that had a sort of underground buzz about it. It was an online marketplace featuring one-of-a-kind handmade and vintage goods (drool). This was heaven to a shop-a-holic who loves antiques, found goods, great bargains, and the opportunity to support small business via the local artisan.
...Popular Posts
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- Higher Education Search Marketing
- The Death of Print Media?
- You Only Have One Shot at Making a Web Impression
- 10 Things We Are Thankful for This Year
- Apples to Crapples
- Mobile Trends for 2012
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