5 Dysfunctions of a Digital Strategy
Feb
01,
2012
Merge's management team recently reviewed the popular team building module, "5 Dysfunctions of a Team." As the model suggests, the foundation starts with Trust, and then goes up from there to Results.
I couldn't help but think, this model can apply to quite a bit more than just teams. Let's see how it applies to a Digital Strategy:
Creating Micro-Communities
How Users are Building the Evernote Brand, One Blog at a Time
Jan
25,
2012
...
It's Time for Manfucturers to Rethink the Product Catalog
5 reasons to change the way you speak to customers
Jan
18,
2012
Ahh, the product catalog. Hundreds of pages of beautiful pictures, product descriptions and SKUs. It has been the Gold Standard for manufacturing marketing forever, and will still play a role long into the future. We hear all the time from clients that many of their customers are not technologically savvy, and the only way they will purchase is if they have the catalog. This certainly holds merit, and is a reason we don't believe you take a good marketing piece out of their hands right away.
...Sunk Costs Don't Make A Great Strategy
Jan
13,
2012
As a recovering and former accounting major, one of the best lessons I learned in school was the concept of a sunk cost. As our friends at wikipedia describe it:
...Higher Education Search Marketing
Thinking Like Marketing and Sales Teams with PPC, SEO & Retargeting
Jan
11,
2012
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