Merge

Why is photography important in web design?

Great photography can greatly improve the look and feel of your website, enforce your brand image, and add a level of trust and professionalism to your website that text alone cannot.

So, does that mean that I can plop any old photos onto my website and be good to go?  Well reader, I'm glad you asked.  With everyday access to digital cameras, many people take this task into their own hands. This can lead to less than desirable results, and can even demean your design.

Take our client, OOBE, for example.  OOBE has a great photographer and makes excellent use of photos throughout their website. These photos instill their professionalism, their expertise of uniforms design, and showcase the impressive quality of their products.  Now, imagine if OOBE had sent a random Joe Schmoe out to Great Wolf Lodge to make their rounds with a point and shoot?  You might end up with a result similar to the example below (take note of the photo on the right):

Lets compare and contrast: On the right you see this likable employee reading to a group of children in his snazzy uniform.  But it's a pretty plain photo, especially for OOBE's website design.  It doesn't do much to enhance the look and feel, nor does it help to get their message across (not to mention the poor indoor lighting, which is an important issue).  Using professional photography for your website's photos is a definite, and worthwhile

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