Branding 1st, Digital Strategy 2nd
Marketing like a Digital Romeo
Apr
20,
2011
Think of digital media like a highway billboard - folks are passing it at 60 miles per hour while fussing at kids, fiddling with iPods, or trying to choose the right exit. If you want people to notice the digital messages you're spending high dollar on, they need to be just as quick and engaging as a billboard.
...The Best Brand in College Football, Part Two
The first half of the bracket
Oct
27,
2010
First, a quick recap. This poll is all about who has the best brand right now, today. Not 1978. And not who is ranked number one in the AP right now. We also took into account four categories: Reach, Brand Recognition, Tradition and Recent Success.
The Best Brand in College Football
The Top 16
Sep
30,
2010
I got an email back from a client the other day after I sent a meeting request, all it said was "Beat Bama". I'm not sure if he will actually be at the meeting or not, but I think it's clear that his mind is where a lot of folks minds are these days, college football (full disclosure: I'm an Auburn Grad, we didn't make the cut). So it got us to thinking here at Merge, who has the best brand in college football.
Contact Us
How one of my favorite industries gets it wrong
Jul
13,
2010
I was meeting with someone at Caviar and Bananas in Charleston a couple of weeks back, and afterward took a quick stroll through the wine section. I stumbled upon something I had never seen on the back of a wine bottle before, a phone number. I'm sure this is not a rarity, but it prompted an experiment involving 15 more wines. Of the 15, no other had a phone number, and only two had a web address.&nb
Offline Madness
Word of mouth has created a juggernaut
Apr
05,
2010
The NCAA men's basketball tournament is now over and I'm sad; it's my favorite three week period of the year. It is arguably the greatest sporting event every year, but even more, it may be one of the most well branded entities around. In fact, the word of mouth revolving around the tournament is mind boggling. For the last three weeks, how many conversations did you have about your Final Four. How many times did you hear the words March Madness uttered at your office? Did anyone show up at your office the first Thursday of the tournament?
How they created this kind of buzz would be another blog altogether. The fact is it is there. CBS has stepped up their game in the online world as well. The creation of March Madness on Demand has increased online ad revenue more than eightfold since 2006, but this only equates to about 5% of total revenue (source: Kantar Media, CBS, Business Insider). While this is growing rapidly, don't expect TV and Online ad revenue to get close in the coming years, and the reason is word of mouth.
CBS knows its strength lies in conversations of the offline variety. Sports bars and Final Four get-togethers will continue to flourish because of our desire to compare brackets with friends and experience the games with others.
Bottom Line: The online trends and apps will continue to grow, but this will be a business dominated by good ole word of mouth.
...Popular Posts
- Dashboards: Cool tools or sensory overload?
- Web Design Trends for 2012
- Dashboards: Cool Tools or Sensory Overload
- Introducing Buffalo Battles, Merge’s own FedEx days / 20 Percent Time
- Higher Education Search Marketing
- The Death of Print Media?
- You Only Have One Shot at Making a Web Impression
- 10 Things We Are Thankful for This Year
- Apples to Crapples
- Mobile Trends for 2012
Categories
Book Review
(3)
Ecommerce
(4)
Email Marketing
(2)
Entrepreneurship
(86)
General Rant
(204)
Good Times
(32)
SEO
(16)
Social Media
(32)
Software Development
(18)
The Web is Great
(76)
Web Design
(103)
Web Strategy
(134)
