Higher Education Search Marketing
Thinking Like Marketing and Sales Teams with PPC, SEO & Retargeting
Jan
11,
2012
The Many Hats of SEO
Sep
06,
2011
You may or may not know of the different ‘hats’ that the SEO industry has come to acknowledge. If you don’t, you’re in luck. I’m here to distill any questions you have about the many hats of SEO and give you a few examples of the types of work each one does.
White Hat SEO
...Content Creation
How to add words to your site while keeping it concise
Aug
29,
2011
“Content is King!” This statement has been shouted from the roof tops of Digital Marketers for years. And, they are right. Content on a website is very important. It contains those valuable keywords and links that provide the feed Google and other search engines look for when calculating rankings.
However, one needs to pay attention to the reader at the same time. Inundating a visitor to your website with way too many words at the wrong time can turn them away, or cause them to miss the point you are trying to make or sell.
...What is SEO, and How It Fits Into Your Digital Strategy
5 SEO principles for everyone
Feb
22,
2011
Search engine optimization (SEO) is the practice of improving the visibility of your website in the organic search results of search engines like Google and Bing. Optimizing your website for search engines isn’t a formula. It’s a constantly changing and evolving process that needs to be evaluated on a periodic basis. You may be thinking, “Why do I need to be worried about SEO?” Below is an example that we are going to use to address your question.
...Search Engine Optimization for Success
SEO--it's not as mysterious as it seems
Aug
07,
2010
Search Engine Optimization (SEO) is the holy grail for almost any website--and realizing success with SEO means that you're probably using some dark magic, right? What if you found out search engine optimization nirvana wasn't so mysterious after all? Delve into the five tenants of SEO as Merge unveils the fundamentals behind SEO to find out how to move your website up in the rankings.
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