SEO Benefits from White Papers
Aug
25,
2011
White papers are used to educate readers about a particular subject or help readers make a decision. They are used in many technical fields to explain a process or product. Businesses use white papers as a marketing tool to showcase their area of expertise. But how can a white paper help you with your SEO?
...4 Tips for Effective White Paper Design
Aug
22,
2011
White papers are a marketing tool that can be used to showcase your company’s area of expertise. They are a great, free informational resource to offer your customers or clients and can offer many SEO benefits. Although a white paper’s purpose is to provide information, it’s important to keep a few design pointers in mind to provide an effortless reading experience.
1) Include a Title Page
...Lunchtime Links
Bringing the Best of the Web to You. For Lunch.
Jul
29,
2011
A little light reading for your lunchtime enjoyment. Have a great weekend!
Helpful tips for SEO'ing your blog:
http://www.seomoz.org/blog/blog-design-for-seo
One designer's idea of how the New York Times website (and news sites in general) should look:
http://andyrutledge.com/news-redux.php
Can't we all just get along?! The battle over landing pages:
...Brand Vs. Function
Why Does Your Website Exist?
May
15,
2011
Depending on the brand, your online presence may lean heavily towards the creative, or heavily towards usability and functionality. Much of this has to do with where, and how, your digital strategy fits in with your overall marketing strategy. Typically, websites built around heavy creative involve a ton of customer interaction, including video, games, flash and other fun functionality. Ultimately the end result is brand awareness, with the metric of time on site and pages visited resulting in greater sales offline.
...Popular Posts
- Dashboards: Cool tools or sensory overload?
- Web Design Trends for 2012
- Dashboards: Cool Tools or Sensory Overload
- Introducing Buffalo Battles, Merge’s own FedEx days / 20 Percent Time
- Higher Education Search Marketing
- The Death of Print Media?
- You Only Have One Shot at Making a Web Impression
- Mobile Trends for 2012
- 10 Things We Are Thankful for This Year
- Apples to Crapples
Categories
Book Review
(3)
Ecommerce
(4)
Email Marketing
(2)
Entrepreneurship
(86)
General Rant
(204)
Good Times
(32)
SEO
(16)
Social Media
(32)
Software Development
(18)
The Web is Great
(76)
Web Design
(103)
Web Strategy
(134)
