Beautiful, Targeted Email Marketing Campaigns
Inboxes are getting more full by the day. Carefully crafted content, aimed at the right audience, is the only way to ensure your message is read. Whether you are generating new leads, or nurturing existing customers, we’ll segment and manage the subscribers, design and produce the content, quality control test across all browsers and email clients, and schedule and deploy your email marketing campaigns.
From there, measurement and optimization begins. Campaigns are A/B tested, lists are scrubbed to ensure safe sends every time (nobody likes a spammer), and the content is repurposed for a healthy boost of SEO. And then we do it all again.
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Digital Marketing
Recently, we’ve gotten a great deal of questions from clients and friends on building an email marketing list. Whether your business is B2B or B2C, below are some simple and safe tips and tactics to grow your distribution list.
1. People You Know or Current Clients
Digital Marketing
We believe that whenever possible marketing or communications of any kind should be targeted and tailored to individuals. Casting a wide net by trying to market to the masses can be a costly and very often an ineffective way to get your message to your customers and prospects. So when the Clemson University Alumni Association asked Merge to help streamline its email communications to its 70,000+ subscribers, we put this guiding principle into action.
Digital Marketing
As the economy picks back up, more companies are moving towards outsourcing their web marketing. From Web Design to Search Engine Optimization to Email Marketing functions, outsourcing to the web is on the rise.
At Merge, we practice what we preach. We outsource our IT duties to AcumenIT and our CFO role is provided by OnPoint (thank you to both). We get much more value out of outsourcing a niche skill set for a fraction of the investment in a full time person.
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