So it’s fabled we have 3 seconds to make a first impression on our web visitors when they first visit a page.
10 seconds, if you believe the stats, to convey what it is you do. What better way to do that than through a pictorial story instead of, ugh, words?
Below are three great sites that do an extraordinary job at doing this:
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Each of these web sites could have easily told you what they do with words, lots of words. Instead, they chose to simply tell you with a few words and some pictorial story telling.
Bottomline: For greater effectiveness in communication what it is you do, use images to tell your story on the web.