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Eric Evans

SEO & Search Marketing Specialist

Eric graduated from Lander University in 2005 with a degree in Computer Science, and had been in the corporate marketing world for almost five years as an E-Commerce Director before joining Merge as the Search Marketing Specialist. Because of his background in Computer Science he has a vast knowledge of all aspects of SEO, PPC, Affiliate Marketing, and Comparison Shopping Engine Marketing.

Eric is a Google Analytics and Google Adwords Certified Individual.  He tells us those test are a piece of cake.  We don’t believe him.

Eric spends his free time serving on the Worship Team and Youth Group at New Covenant Church in Greenwood. He and Heather have been on several international mission trips and plan to do more in the future.  A 25 year resident of Greenwood with his wife Heather, Eric is a lover of music and avid guitarist, and is welcoming a new member to the Evans clan in May.

Posts by Eric Evans

The Many Hats of SEO

SEO/SEM

You may or may not know of the different ‘hats’ that the SEO industry has come to acknowledge.  If you don’t, you’re in luck.  I’m here to distill any questions you have about the many hats of SEO and give you a few examples of the types of work each one does.

White Hat SEO

SEO Benefits from White Papers

SEO/SEM

White papers are used to educate readers about a particular subject or help readers make a decision.  They are used in many technical fields to explain a process or product.  Businesses use white papers as a marketing tool to showcase their area of expertise.  But how can a white paper help you with your SEO?

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