Audience Before Functionality

Upon its release, both Google and the public lauded Google+ for its functionality.  Circles for selective sharing and Hangouts for free conferencing (or really just watching Youtube videos with friends) were new additions to the social media landscape. Smaller features, like instant photo uploads via the mobile app, as well as uploading photos from your desktop or laptop, were incredibly slicker, easier to use and more intuitive than anything Facebook had come up with to date.  

Building an Effective Online Content Strategy

Creating good content is difficult. We aren't going to lie.  So before you jump in and start crushing twitter and adding every picture on your camera/phone to flickr, let's take a step back and look at eight keys to an effective content strategy.

There's More to Facebook Than Timeline

If you haven't heard by now, Facebook opened up Timeline for brands this week.  And while we are all enamored by Timeline and it's great look and feel, it's important not to lose sight of the different applications that brands can use within their Facebook pages.  These applications are often times what drive engagement with your consumers, prospects and fans. Today, we thought we'd share a few examples from the Higher Ed space who have made great use of these apps within Facebook. 

You're in the Viral Content Business.

This blog on creating viral content was originally posted by Mike Tekula, the SEM Strategist for Austin & Williams.  We liked it so much we decided to share.  Enjoy and let us know your thoughts. 

It wasn't long ago that nobody used the phrase "content marketing."

Nobody wrote about it.

Nobody searched for it: