Too many businesses over-rely on familiar tools. Advertising agencies want to help you with a campaign. Web firms want to help you with a new site. At Merge, we want to help you succeed, period. We know how fast the digital world changes. These days it’s not enough to keep up: it pays to stay…
Google authorship allows you to tie the content you create to your online identity and provide a snippet about you as an author.
I submit to you these 7 reasons to adopt digital marketing and fast.
In part 1 of this series, we touched on the core web properties and setting them up to accommodate content from across the University. In part two, we’ll address content production and publishing, as well as social media. A Digital Publishing Calendar If there is an industry that seemingly never runs out of content, it’s higher ed….
Social media is great, but without understanding how your audiences now consume content, and what content to share, it’s relatively useless. In the presentation below, we discuss best practices and what colleges are getting it right. Fair warning, it’s mostly pictures, which won’t give you a lot of context. For that, we give you some…
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