Sep 29, 2011

Over the last 10 years, we've helped manufacturers, universities, retail stores--basically traditional companies and organizations more effectively leverage the web to at least partly become an e-business.

In recent years, we've helped a different type of company--an e-business--realize its vision on the web.

An e-business is a business that operates only on the internet. It does not have a warehouse, a product to ship, employees (often times) to manage. An e-business is primarily a one or two person show, who have a great idea for a mobile app or a web-based service and needs a mix of digital marketing, branding, design, custom programming and ongoing support.

In effect, an e-business needs Merge to be their entire digital marketing and web division.

Merge has had the great fortune to help several e-businesses get off the ground and become wildly successful. An e-business does not mean it's necessarily small or underfunded--in fact, some of our e-bussiness clients are our largest.

They usually come to us with a good deal of sophistication and are business savvy--and our favorite part, they come well funded. These e-business owners have a clear vision of what they want to do, but the require a partner like Merge to help them create their digital strategy, their go-to-market plan and then retain Merge to execute the digital strategy--offering services ranging from branding to programming to search engine optimization to (and more!).

What is an e-Business backed by Merge? A successful e-Business.

Bringing the best of the web to you. For lunch.
Sep 23, 2011

Happily sitting on East Bay in Charleston as I am writing this Friday's version of Lunchtime Links, hope your weekend will be as good as mine. 


Is Blockbuster back? Via Techcrunch, Blockbuster is entering the streaming video arena, hopefully their streaming selection will include better new releases than The Expendables, which just showed up in Netflix.


Trello, a simple task manager, via Kevin. 


Today's timewaster, via Brad.  Draw a Stick Man.  More fun than you think it will be, definitely. 


Ticked over the new Facebook layout?  Fast Company tells you what it will mean for businesses

A Visual Tour of the Bonitz Transformation
Sep 19, 2011

Building websites is not as easy as taking information and laying it out in a pleasing framework on a screen with many buttons for client engagement.  However, using a strategically defined approach, success can be achieved in a relatively short period of time.

Bonitz is the nation's largest privately owned flooring and construction company and provides the highest in ethics, working relationships and services to their clients.  They were looking for a solution that would incorporate their flooring and contracting divisions, as well as the reselling arm of DIRTT, while still maintaining the impression of one company all on the same website.

Merge met with the Bonitz executive management team to delve into the issues.  They explained their story, their initiatives, their pains and where they were focusing on results operationally and strategically.  We listened and wrote, we took turns asking our questions, and filled their conference room with pages of data and information.  We learned quickly that the breadth and level of service Bonitz provides is often unknown fully to their clients and the market, and that the web had a great opportunity to showcase these services.


We created a branding strategy that would break out the two main divisions of Bonitz in subtle ways through the use of color and content....

Recent Blog Posts

Press Releases


October 3, 2011
GREENVILLE, S.C. – Merge, a digital agency in the Upstate, is now a registered Apple Developer in the iOS Developer Program, which allows the...
August 3, 2011
Merge, a leading digital agency in the Upstate, completed a successful second quarter with the June launch of a new website for Orion Air Group, a...
August 3, 2011
In July, Merge launched sites for two Upstate non-profit organizations, Greenville County First Steps and the Julie Valentine Center. ...
July 12, 2011
Merge, a digital agency in the Upstate, is now recognized as a Google Adwords Certified Company, becoming one of only 15 businesses in South...
April 26, 2011
In January, Merge launched a new website for the Center for Development Services (CDS), which now better reflects the valuable services they provide...
January 29, 2011
D&W Fine Pack has retained Merge to develop and execute a strategic, interactive solution to enhance the company's brand and to clearly market...
January 3, 2011
GREENVILLE, S.C. - January 3, 2011 Merge, a leading web development firm in the Upstate, has announced the hire of Eric Evans of Greenwood, SC, as...
December 20, 2010
GREENVILLE, S.C. - December 20, 2010Merge, an Upstate agency providing strategic web solutions, has announced the addition of Meredith Garner as the...
December 15, 2010
GREENVILLE, S.C. - December 15, 2010 Merge, a Greenville-based web development firm that provides comprehensive and strategic web solutions, has...
November 22, 2010
GREENVILLE, S.C. - November 22, 2010 Greenville-based web marketing firm Merge has been selected by TEDxGreenville to provide strategic enhancements...