Call it web 3.0 or 2.1 or whatever you like. This is no great prediction, just an affirmation of things to come and what others are saying.

Progressive companies are going to embrace web sites as commercials instead of brochures. You’re going to see much less content, and much more video, professional photography: imagery in general. Brands, ideas and products will be communicated more and more through pictures. Words will come only if you want them.

Take a look at the site below. And don’t tell me you’d rather want web 1.0 or even web 2.0 vs. what is coming.