Saying No
Oct
27,
2011
Saying Yes is easy. We all do it. We say yes so often that we find ourselves in pickle, committing to too much because we didn't have the guts to say No.
Saying No takes guts. Especially to prospects and clients. But if you say Yes too much you will find yourself with a business that stands for nothing and a set of products or services that aren't differentiated.
Steve Jobs said, "Focusing is about saying no. You’ve got to say no, no no and when you say no you piss off people."
...The Reality Solution Gap
Aug
18,
2011
There can tend to be a reality gap between the solution you want and the solution you need.
In our experience, we see that the solutions prospective clients want can tend to be over simplified, like, "All we need is a web site."
When we dig into the problem, we may discover that the prospect doesn't have a web site problem, but they have a branding and awareness problem (for example). So "just a web site" may be part of the solution, but it's not the entire solution.
...A Look At Etsy
The Mingling of Design and E-Commerce
Jul
11,
2011
A few years ago when I was planning my wedding I stumbled upon a hot new website that had a sort of underground buzz about it. It was an online marketplace featuring one-of-a-kind handmade and vintage goods (drool). This was heaven to a shop-a-holic who loves antiques, found goods, great bargains, and the opportunity to support small business via the local artisan.
...Building Social Media Relationships
How Not to Be “That Guy” (or Girl)
Feb
25,
2011
So your Facebook and Twitter accounts are up, and you've created a web strategy for what should be posted when, and where. You're on your way to building relationships with fans, friends, and followers! But there's still one factor that could make or break this digital marketing strategy - your voice.
...Aim for the Company of Immortals
Merge's 2011 State of the Union
Feb
02,
2011
"Greatness is not a function of circumstance...it is a conscious choice and discipline.". -Jim Collins
This is the quote used in Merge's 2011 State of the Union. A lot of agencies and firms think that talent alone makes greatness (which is partly true; it's hard to be great without the talent). We tend to agree with Mr. Collins: Greatness comes from a conscious choice to become great (and knowing the cost will be great as well) and maybe more importantly, discipline is the necessary ingredient of greatness.
...Popular Posts
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- Dashboards: Cool Tools or Sensory Overload
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- Merge Launches Digital Solution For Local College
- Mobile Trends for 2012
- Lunchtime Links
- Saying No
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