Clemson Football and SEO The Prechecked Checkbox
Nov 20

The top request we receive from prospects is that they want more traffic, traffic, traffic!

When we look at their current web site, we often find that we can probably increase their conversion rate by over 500%.

Getting more traffic can be a pretty expensive and time intensive ordeal. Fine tuning your site to increase conversion rates can be instant and relatively inexpensive.

Here are 3 ways we help you increase your conversion rate:

1. Optimize your page load to be fast. Most sites we inherent don’t have optimized graphics and come with extreme code-bloat. Hire a real web developer to significantly reduce the file size of your pages, thus, increasing download speeds.

2. Reduce your copy! One of my favorite Far Side comics is the one with the owner scolding his dog, and it shows what the dog hears: “Blah blah GINGER blah blah blah blah blah blah blah blah GINGER blah blah blah blah blah.” This is how web users read your web site. Use bullets, key words, bold, etc. In short, be concise and say only what needs to be said.

3. Make compelling Calls-to-action. Review your site and write down how you’re asking the user to act. Is it lame? “Contact us” or “Read more” or … you name it, it’s probably lame. Make your calls-to-action compelling, and lo’ and behold, you’ll get more users acting.

Once your site is properly converting users, then focus on increasing traffic.

One Response to “More Traffic or Better Conversion Rates?”

  1. Know Your Goal (for Web Success) Says:

    [...] wrote in an earlier post that more traffic isn’t necessarily the problem. Conversion usually is the problem, and the [...]

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