Strategic Leadership Starts with Purpose Advertising Innovation
Jan 03

We’ve seen them before: Music services that play music you like for free. But Pandora.com is different. Their purpose is to “map” the music genome. In my layman’s terms, they theorize that individuals have a mapped out music DNA. Right now, my blues stations plays music because:

“We’re playing this track because it features blue roots, r &b influences, major key tonality, electric rhythm guitars and prominent organ.”

Wow, I didn’t realized I had a preference toward all of that. But I’ve got to tell you, 90% of the Blues they play, I love. And I’ve discovered artists I never new existed.

Try Pandora.com today.

Isn’t the Web Great?

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