2008 - Time to Adapt Spin Machine
Jan 15

All too often, the temptation of companies is to make the home page communicate as much as possible…we do this, we do that…and oh!, we almost forgot…

Hold on, cowboy. The most effective home page does one thing and it does one thing well: it simply starts the positioning of your company in the mind of the user.

That’s the reason branding and concise copy writing is so important. You have to “say” so much in about 1 sentence. After you successfully get the positioning communicated, your home page then becomes the traffic cop, asking, “Where would you like to go next?” showing users on their merry way.

The bottom-line: Simplify your home page for greater web effectiveness.

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