The web is great for a multitude of reasons. Here are a few of what it stinks at:

• Greeting Cards. Received several of these this week. Though appreciated, NOT a good substitute for the real thing.
• Emotionally Charged Emails. If you are questioning whether you should send the email…don’t. Pick up the phone and call.
• Thank You’s. A well timed Thank You can be very effective. Don’t ruin your chance by sending a Thank You email. Take two minutes and handwrite your thank you. You’ll stand out like no other.

Obviously, the theme here is personable communication. The web is not great for that. It still can’t beat the “personal touch.” As we get more and more indoctrinated in the web, you’ll stand out if you interact in the ol’ fashioned way. Where companies rely on e-newsletters, send a paper one. While people will shoot off a thank you email, send a handwritten note on your stationary. Instead of telling an employee via email how they’re not measuring up, buy them a coffee and have a heart to hear. The web IS great. But not for instances where the personal touch is necessary.