Most web sites are created to have a nice, high-impacting home page. The home page gets the user to the next section. But the site usually stops directing traffic at this point.

Don’t do that. Keep the momentum going.

Web sites are not linear. They aren’t a book or a brochure that the user will take an A-B-C-D-E path. It’s more like, A-E-C-B (yep, they never even see ‘d’). So the remedy?

Momentum.

Keep offering the user the choice to go to another section of the site. Always include the ultimate call-to-action (i.e. the famous “contact us”) with the momentum creating calls-to-action. The user is going to click, click, click as long as you keep them interested and offer them the opportunity. You never know when they’re going to be ready for the “ultimate click.” Keep them going throughout your site, and you will greatly increase the probability that A) they’ll get the information they were looking for and B) they’ll become a converted visitor instead of just another visitor.