Merge is talking to several prospects right now, and for a couple of them, there’s a clear advantage to be had if they’ll take the time to create content and position themselves as their industry’s expert.

Time.

The web site isn’t the most expensive part of the solution. It’s the time the business needs to take to create the content.

“They” say content is king. Web sites aren’t magical-they need the content mojo that makes the web site valuable. Your prospects want value. Invest in content and give the prospects what they want.