Most business owners write a business plan and then “shelve” it for the next 360 days. Come late December, they pick it up, dust it off and tweak it for the new year.

An effective business plan is one that lives and breathes, and therefore is constantly reviewed. Don’t wait until December or January. Do it in May, or August or October. Plan to review it once a month or once a quarter.

What you put into is what you’ll get out of it holds true for your business plan. Put more into it by reviewing and tweaking it more often throughout the year.

And keep this in mind: Reviewing your plan is not for the business plan itself; it’s to benefit your business.

(By the way, the same goes for your web site…).