Your Web Site: A Relationship Tool When Best-in-Class Embraces the Web
Aug 08

There is one question, that if you ask yourself personally, you’ll find that it’s a very difficult question to answer. Want to know what that question is? Don’t read any further unless you want to drive yourself nuts.

“What is the one thing that you’re best at?”

Ok, for some, the answer may come quickly. Yet for most of you-if you’re like me-the answer to that question is evasive. What is the one thing that I’m best at? The. One. Thing.

Answer that question and you should know what you want to do for the rest of your life. Don’t answer that question and you’ll potentially live an unfocused, ambiguous life of mediocrity.

How is this relevant in this blog? Because as companies, or web sites (i.e. marketing) we won’t settle on one thing.

On my way home from work, I pass a dentist’s office that says:

-We specialize in Children, Teens, Adults.

In other words, we “specialize” in everyone. Like the dentist, most companies think they need to do everything, as much as possible, and they fear focus.

The result = average. As Jim Collins says, “Good is the Enemy of Great.” Collin’s hedgehog principal is all about 1) What are you best at, 2) Focus and then be the best!

I hope you’ll truly take a moment and think about what that one thing is. If you find the answer, will you be brave enough to focus?

One Response to “The Hardest Question”

  1. Patrick Says:

    I can certainly see this line of thinking on a personal level in some regards but where does one draw the line? Even web design/development itself is multidisciplinary comprised of computer programming, graphic design, writing and other language skills, marketing, etc.

    Can one’s passion be to restricted to the times? I think so sometimes. Yes, it’s a good goal to be an expert in specific skills but just like our own physical vision we need to at least be aware of surrounding concerns and know who to ask or where to go to get those things done in the best way possible. Sometimes that means saying no when someone asks you to do something that is not in your area of expertise. Yes, I use computers, I understand them but I draw the line at “fixing them” I will instead refer people to another person or company who excels at that kind of work.

    I can understand eBay acquiring PayPal but the Skype purchase always seemed a stretch to me.

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