When Best-in-Class Embraces the Web Sound Investment: Paid Search
Aug 19

Yesterday I met two people who were “in-transition.” One can joke the people I met are trying to figure out what they want to do when they grow up. They are at a point in their life where they’re asking, “what is it I really want to do with my life?”

Golden Career Strategies is a firm in Greenville, SC that helps people in-transition. And more often than not, the services they provide to their in-transition clients are life changing.

Merge’s primary client is in-transition as well. They’ve been in business for 15 or more years, have almost always sold or marketed the same way, but now they’re looking at the web wondering if there’s a better way. We get alot of requests for “just web sites” but we resist the urge to be a web site factory. Instead, we develop custom strategies for our clients to leverage the web-we align their web objectives with their business objectives. Then we develop the web site that will help them accomplish their goals.

Like Golden Career Strategies, we keep the end in sight. Golden Career doesn’t want to simply provide a job. They want to get their candidates into a fulfilling career. Merge doesn’t want to just give our clients a web site. We want to provide a solution that moves their business forward in a significant way.

“Two roads diverged in a wood, and I-
I took the one less traveled by,
And that has made all the difference.”

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