“Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”

-David Ogilvy

On the way into the office today, I heard a quote from Brian Tracy, author of the Success Mastery material, where he said, “People use 2% of their potential.”

Wow. 2%. Why? Because we’re scared. Because we like comfort. We like safe.

You could apply this across the board-whether you talk about your company, your career or your web site. We see a lot of safe web sites. We see a lot of prospects asking for greatness, but then pull back to safeness. They sabotage their own potential.

Do what you know you need to do. Throw caution to the wind. And while you’re at it, look at your web site. Did you bunt or are you swinging for the fences?