So I’ve been a subscriber to Inc. for years. Outstanding magazine. Dismal customer relations.

How can a business base its sales model on deception? I get fake bills constantly that attempt to deceive me by making it look like my subscription is running out. I just renewed a month ago.

This is not limited to just Inc. Merge just received a notice to ‘renew’ for Communication Arts. We’re 3 months into our annual subscription.

If these companies need cash flow, why don’t they try offering more value instead of trying to deceive their customers? I love both of these periodicals. I think their content is great and I want to continue to be a customer. Their billing and sales tactic come at a cost as I become more and more disenchanted with each “invoice” I receive. It’s tough to build brand loyalty when you’re defrauding your customers.