1. Define your goals upfront. What do you want your web site to do? ( I can’t tell you how many sites leave this one out. Certainly not you…)

2. Tell the user what’s in it for them.

3. Create compelling calls to action. Give them a reason to act. Don’t just use “Contact us.”

4. It’s not all or nothing. Use your web site to engage your users. They may not buy today, but if you engage them (offer eletter sign-ups, white paper downloads, subscription to blogs, etc.) you can sell them tomorrow.

5. Differentiate yourself. If you’ve seen one web site, you’ve seen them all. How can you stand out?

6. Promote, promote, promote. Use blogs, email signatures, newsletters, podcasts, pay-per-click or standard SEO tactics. Traffic should not be a problem.

7. Measure (use Google ). If you know your goals, then you can measure your success-or lack there of-and make the necessary changes.