There are brand experiences, and there are brand experiences. Today, I had the good kind.

About 30 NEXT CEO’s and friends assembled at the BMW Performance Driving Center.

All I can say that this is one of the most powerful, most genuine brand encounters I’d ever experienced and that I will never forget. The Ultimate Driving Machine lived up to 110% of its name. No gimmicks. No marketing tricks. BMW is who and what they say they are-just as a brand should be.

We drove the Z4 Coupe in the rat race, the 335 Twin Turbo Speed Test, the X5 off-road adventure and the Hotlap in the 500hp M5. The videos below were exactly how we were driving on the course. It was an adrenaline rush. Highly recommend it if you’re ever in Greenville/Greer.

The Rat Race:

The Hot Lap: