Trust. It’s amazing how much our economy depends on this simple virtue.

Ebay is all about trust (I’ll prepay you and trust that you’ll ship it).
USPS mail (I trust that if I put this check in the mail, you’re going to deliver it).
Employer / employee relationship (I trust you’ll do the work and you trust that I will pay you).

When trust is established, transactions move seamlessly. But trust must be earned. What are you doing in your business, relationships or even on your web sites to build trust? Without it, you’ll have a hard time succeeding.

Look at your website. Does it convey that you are trustworthy? If not, what can you do to improve that?

Here are some ideas:
- add testimonials
- add a guarantee
- list your high-profile customers who have entrusted you already

Bottom line: Build trust to build your business.