A good salesman knows they need to ask for the business at the end of the meeting (and they aren’t afraid to ask).

For most companies, their web site is a sales tool. Yet many never ask the user to do anything except “contact us.” That’s like going to a restaurant that doesn’t provide you with a menu-you wouldn’t know what to ask for.

A great example are web sites that ask for donations. Web site owners make $1,000’s per year simply because they ask. Think of the tip jars. They earn their keep because they ask. I think of my four year-old daughter. She gets what she wants because she asks, asks, asks and asks.

Ask and you will receive. Don’t ask, and you still may receive, just not much.

Bottom line: If you want your web site to be a sales or lead generating tool, ask the user to engage with you.