On my drive into work, I saw a great sign, like this one I found on the web:

The reason I think this is great is because of the call-to-action. “Google” of course is now a verb, so “Google Ron Paul” is a call-to-action. Why is this so slick? It creates intrigue. It provides a sure fire answer: if you Google Ron Paul, you’ll know who he is and what he stands for.

Think about calls-to-action on your web site. How compelling are the following?

-Contact Us
-Click here
-Learn more

Try:
-Get your question answered
-Increase your sales
-Get more traffic

Think compelling. Ask people to act. Google Ron Paul. Brilliant.