Writing Killer Headlines Google Makes Local Room
Jan 28

We said it back in October 4 of 2007:

“Progressive companies are going to embrace web sites as commercials instead of brochures. You’re going to see much less content, and much more video…”
Post: The new web

Take a look at Nintendo Wii’s site. They don’t only use video on the home page or as a flash introduction, they use video throughout their WHOLE site. There is no copy. All of their content is video. They want to show their “customers” (okay, models) using their product. They are showing the user experience. Anything a company can do to get you to experience the product online, that much closer they have you to buying their product.

Words alone aren’t going to work any more. Just pictures? Nope. Video. And when “they” can figure out how to deliver touch and smell, then it will be a wrap. And those might be here sooner than you think.

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