Video Marketing

Connect with Consumers for Big-Time Benefit

Jun 01, 2011

We’re so far into the digital age that consumers now expect video content as part of regular business. For example, if you search YouTube for the word “ereader,” you’ll find 6,500 videos featuring every available brand of ereader. If you’re looking to buy, the search results include commercial spots, tours of basic features, consumer reviews, and durability/lighting tests. And once you’ve purchased, you can venture back to YouTube for how-to videos about particular features or tips and tricks.

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Branding 1st, Digital Strategy 2nd

Marketing like a Digital Romeo

Apr 20, 2011

Think of digital media like a highway billboard - folks are passing it at 60 miles per hour while fussing at kids, fiddling with iPods, or trying to choose the right exit. If you want people to notice the digital messages you're spending high dollar on, they need to be just as quick and engaging as a billboard.

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Moderating Blog Comments

The How & Why for Your Digital Strategy

Mar 11, 2011

Most of your blog’s visitors will be fans, friends, and followers who use comment and posting features to ask questions, express appreciation, or engage in conversation. But these features also leave a blog vulnerable to the antics of trolls, spammers, and scammers.

While spammers obnoxiously post their unsolicited advertisements and trolls post inflammatory comments for the sheer enjoyment of it, scammers are still the worst, by far. Their posts could trick your followers into giving away personal information or downloading a computer virus.

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Building Social Media Relationships

How Not to Be “That Guy” (or Girl)

Feb 25, 2011

So your Facebook and Twitter accounts are up, and you've created a web strategy for what should be posted when, and where. You're on your way to building relationships with fans, friends, and followers! But there's still one factor that could make or break this digital marketing strategy - your voice.

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Effective Branding and Web Strategy

How to Prepare

Feb 10, 2011

Brand strategy has the power to reinvigorate an old business model, attract a higher caliber of customers or projects, and make new products or service lines irresistible. If done right, branding can create a new face and sense of purpose that helps steer your business in a clear direction toward smart growth.

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Press Releases

Up

October 3, 2011
GREENVILLE, S.C. – Merge, a digital agency in the Upstate, is now a registered Apple Developer in the iOS Developer Program, which allows the...
August 3, 2011
Merge, a leading digital agency in the Upstate, completed a successful second quarter with the June launch of a new website for Orion Air Group, a...
August 3, 2011
In July, Merge launched sites for two Upstate non-profit organizations, Greenville County First Steps and the Julie Valentine Center. ...
July 12, 2011
Merge, a digital agency in the Upstate, is now recognized as a Google Adwords Certified Company, becoming one of only 15 businesses in South...
April 26, 2011
In January, Merge launched a new website for the Center for Development Services (CDS), which now better reflects the valuable services they provide...
January 29, 2011
D&W Fine Pack has retained Merge to develop and execute a strategic, interactive solution to enhance the company's brand and to clearly market...
January 3, 2011
GREENVILLE, S.C. - January 3, 2011 Merge, a leading web development firm in the Upstate, has announced the hire of Eric Evans of Greenwood, SC, as...
December 20, 2010
GREENVILLE, S.C. - December 20, 2010Merge, an Upstate agency providing strategic web solutions, has announced the addition of Meredith Garner as the...
December 15, 2010
GREENVILLE, S.C. - December 15, 2010 Merge, a Greenville-based web development firm that provides comprehensive and strategic web solutions, has...
November 22, 2010
GREENVILLE, S.C. - November 22, 2010 Greenville-based web marketing firm Merge has been selected by TEDxGreenville to provide strategic enhancements...