Saying No
Oct
27,
2011
Saying Yes is easy. We all do it. We say yes so often that we find ourselves in pickle, committing to too much because we didn't have the guts to say No.
Saying No takes guts. Especially to prospects and clients. But if you say Yes too much you will find yourself with a business that stands for nothing and a set of products or services that aren't differentiated.
Steve Jobs said, "Focusing is about saying no. You’ve got to say no, no no and when you say no you piss off people."
...What is an e-Business?
Sep
29,
2011
Over the last 10 years, we've helped manufacturers, universities, retail stores--basically traditional companies and organizations more effectively leverage the web to at least partly become an e-business.
In recent years, we've helped a different type of company--an e-business--realize its vision on the web.
...The Reality Solution Gap
Aug
18,
2011
There can tend to be a reality gap between the solution you want and the solution you need.
In our experience, we see that the solutions prospective clients want can tend to be over simplified, like, "All we need is a web site."
When we dig into the problem, we may discover that the prospect doesn't have a web site problem, but they have a branding and awareness problem (for example). So "just a web site" may be part of the solution, but it's not the entire solution.
...Putting the Web to Work
How SEO Transformed a Salesforce
Aug
14,
2011
In 2007, Bairstow Lifting Products had a 170- page, robust product catalog, but a very hard to use and confusing web site. Merge was initially engaged to make the web site as robust as the catalog.
The problem was that Bairstow had over 1,500 product SKU’s but a limited ability to maximize on the information via the web for the end user to find through search engines. The majority of traffic (over 60%) was being driven through paid search.
...Audiences are Not Created Equal
People want different things. Knowing whom you're speaking with can make all the difference in the world.
Jul
27,
2011
Time, Risk and Money.
Three things executives care about (Will it take my or my company's time? Am I incurring significant risk? Will it cost me or make me money?)
Quality, Service and Price.
Three things managers think about. Can I trust the quality? Will I get good service? Is the price the best deal I can get or is it fair?
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- Saying No
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