Merge Launches Digital Solution For Local College
Oct
31,
2011
GREENVILLE, S.C. – Merge, a digital agency in the Upstate, has announced the launch of the new admissions portal for Erskine College. As the first initiative in the overall Digital Strategy, the portal will be more user-friendly and easier to navigate, and will help to increase awareness of the college and drive new student application and enrollment.
...How a Digital Strategy Pays You Back
A Visual Tour of the Bonitz Transformation
Sep
19,
2011
Building websites is not as easy as taking information and laying it out in a pleasing framework on a screen with many buttons for client engagement. However, using a strategically defined approach, success can be achieved in a relatively short period of time.
...Brand Vs. Function
Why Does Your Website Exist?
May
15,
2011
Depending on the brand, your online presence may lean heavily towards the creative, or heavily towards usability and functionality. Much of this has to do with where, and how, your digital strategy fits in with your overall marketing strategy. Typically, websites built around heavy creative involve a ton of customer interaction, including video, games, flash and other fun functionality. Ultimately the end result is brand awareness, with the metric of time on site and pages visited resulting in greater sales offline.
...Branding 1st, Digital Strategy 2nd
Marketing like a Digital Romeo
Apr
20,
2011
Think of digital media like a highway billboard - folks are passing it at 60 miles per hour while fussing at kids, fiddling with iPods, or trying to choose the right exit. If you want people to notice the digital messages you're spending high dollar on, they need to be just as quick and engaging as a billboard.
...Top Eight Digital Trends for 2011
Dec
20,
2010
On behalf of the entire Team Merge, we would like to wish you a happy and safe holiday season! To get ready for a great 2011, we give you our top 8 digital trends to look for in the 2011.
1. Your Business on the iPad – Look for giant moves in business mobile due to the tablet arena. Businesses will begin implementing iPad (and other tablet) solutions because of the convenient form factor, relatively low cost of hardware and the ongoing adoption of mobile devices.
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