What is an e-Business?

Sep 29, 2011 | Skip to comments » | Share | |

Over the last 10 years, we've helped manufacturers, universities, retail stores--basically traditional companies and organizations more effectively leverage the web to at least partly become an e-business.

In recent years, we've helped a different type of company--an e-business--realize its vision on the web.

An e-business is a business that operates only on the internet. It does not have a warehouse, a product to ship, employees (often times) to manage. An e-business is primarily a one or two person show, who have a great idea for a mobile app or a web-based service and needs a mix of digital marketing, branding, design, custom programming and ongoing support.

In effect, an e-business needs Merge to be their entire digital marketing and web division.

Merge has had the great fortune to help several e-businesses get off the ground and become wildly successful. An e-business does not mean it's necessarily small or underfunded--in fact, some of our e-bussiness clients are our largest.

They usually come to us with a good deal of sophistication and are business savvy--and our favorite part, they come well funded. These e-business owners have a clear vision of what they want to do, but the require a partner like Merge to help them create their digital strategy, their go-to-market plan and then retain Merge to execute the digital strategy--offering services ranging from branding to programming to search engine optimization to (and more!).

What is an e-Business backed by Merge? A successful e-Business.

References available upon request...



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